FAQ
Frequently asked questions
Everything about AI integration, local marketing, and how we work. Straight answers, no jargon.
AI integration
What does "AI integration" mean for a small business?
For a small business, AI integration means handing specific tasks like answering messages, following up with customers, or writing content to smart tools, so your team can focus on the work that actually matters.
We're not talking about robots or complicated projects. We connect AI to the tools you already use (website, Instagram, calendar, CRM) and start with whatever saves you the most time.
See our AI solutions →Still have questions? Chat on WhatsApp
What's the difference between digitalization and AI integration?
Digitalization put your business online with a website, a Google profile, and social media. AI integration makes those tools work for you: they answer, qualify, and follow up automatically.
Digitalization was step one. AI integration is step two. A website that lists your services is good; a website that answers questions and books appointments at 11 p.m. is better.
Is AI affordable for a small business?
Yes. AI tools now cost a fraction of what they did a few years ago, and we start with modest-cost quick wins before investing in anything custom.
We choose tools based on your budget, needs, and request volume. Our packages are quoted individually, and the initial audit is free.
Will AI replace my employees?
No. AI doesn't replace your team: it gives them time back by handling repetitive tasks like common questions, follow-ups, and booking appointments.
Your staff stay at the heart of the customer relationship. AI handles first contact and follow-ups, then hands off to a person when needed.
How long does it take to set up an AI assistant?
Timing depends on your tools, the content to prepare, and the connections required. After gathering your services and common questions, we confirm the setup schedule with you.
We show you a prototype quickly, you test it, we adjust, then we launch. Deeper integrations (CRM, invoicing) take a bit longer.
Do I need technical knowledge?
No. We handle all the technical setup, the integration with your tools, and the adjustments. You just tell us how your business works and approve the results.
We also train you to use the dashboards and read the reports. If you want to go further, our AI workshops help your team become self-sufficient.
Which tools can your AI connect to?
Our solutions connect to tools small businesses already use: Instagram, Facebook, WhatsApp, Google Calendar, Google Business Profile, common CRMs, web forms, email, and SMS.
We can also connect invoicing software like QuickBooks and automation platforms like Zapier or Make. If your tool has an API, our development team can usually plug into it.
Typical integrations →Still have questions? Chat on WhatsApp
Is my customer data safe with AI (Law 25)?
Data protection is part of project planning: necessary information, consent, access, and providers are reviewed. Quebec Law 25 requirements must be assessed for your business and the tools selected.
A person always oversees the AI that talks to your customers. We document where your data is stored and who can access it.
Can the AI speak French and English?
Yes. Our AI assistants detect the customer's language and reply naturally in Quebec French or English, and can switch languages within the same conversation.
We tune the vocabulary to your industry and customers. We also review standard replies so they sound like your business, not a translation.
What if the AI gives a wrong answer?
We limit the AI to your verified information and instruct it to hand off to a person when unsure. Conversations are monitored and we quickly correct any mistake.
The AI never promises prices or guarantees you haven't approved. Every month, we review conversations to improve its answers.
AI chat, voice & automation
How does an AI chat assistant book appointments?
The assistant is connected to your calendar. It understands the customer's request, checks your availability in real time, offers time slots, confirms the booking, then sends an automatic reminder.
It can also collect useful details before the appointment (service type, photos, address). Everything lands in your calendar with no back-and-forth.
Can AI answer my Facebook, Instagram, and WhatsApp messages?
Yes. We connect an AI assistant to your Facebook, Instagram, and WhatsApp Business inboxes to reply instantly, day and night, to common questions and booking requests.
You stay in control: you can take over any conversation at any time, and the AI hands you the sensitive ones.
What is missed-call text-back?
Missed-call text-back automatically sends a text message to anyone whose call you couldn't take, so the conversation continues in writing before they call a competitor.
An AI can then ask a few questions and summarize the request for you. It's especially useful for contractors on job sites and salons mid-appointment.
AI voice receptionist →Still have questions? Chat on WhatsApp
How does automated follow-up increase sales?
Many potential customers don't reply to the first message. Automated follow-up reaches out again at the right time by email, SMS, or WhatsApp, so no lead slips through the cracks.
Messages are personalized and stop as soon as the customer replies. Your team focuses on customers ready to move forward.
Qualification & follow-up →Still have questions? Chat on WhatsApp
AI search visibility
How do I get recommended by ChatGPT or Google AI Overviews?
AI tools recommend businesses they clearly understand and consider trustworthy. That takes consistent information everywhere, a well-structured website, recent reviews, and content that answers real questions.
We optimize your site with structured data, a strong FAQ, and a complete Google profile. No one can guarantee a recommendation, but these foundations clearly improve your chances.
AI search visibility →Still have questions? Chat on WhatsApp
What is AI search optimization (GEO/AEO) vs SEO?
SEO aims to rank you well in Google's results. GEO and AEO aim to get AI assistants to cite your business directly in their answers. The two work together.
GEO focuses on clear answers, verifiable facts, and structured data. Good local SEO remains the foundation.
Marketing
How does Google Business Profile optimization bring more calls?
A complete, active Google Business Profile shows up more often in Google Maps and local searches. More visibility to people already searching for your services means more calls and visits.
We pick the right categories, add your services, photos, and posts, and encourage reviews. You track calls and direction requests in a simple report.
Google Business Profile & local SEO →Still have questions? Chat on WhatsApp
How do you get more Google reviews ethically?
We simply ask every real customer, at the right moment, to leave an honest review, with a direct link by text or email. No fake reviews, no incentives, no filtering out unhappy customers.
These practices follow Google's rules and protect your profile. Replying to every review also shows you're listening.
Reviews & reputation →Still have questions? Chat on WhatsApp
Google Ads or Facebook Ads, which is better?
It depends on your customers. Google Ads reaches people already searching for your service; Facebook and Instagram create demand with visuals. Many local businesses benefit from a mix of both.
An emergency roofing contractor often leans on Google; a salon often leans on Instagram. We recommend the split during the free audit.
How long does SEO take?
SEO develops gradually. Timing depends on your industry, competition, and current online presence; we set priorities after the audit without promising a date for results.
We don't promise first place. We measure progress every month and clearly show you what's moving.
Do you build mobile- and SEO-optimized websites?
Yes. Every site we build is fast on mobile, bilingual when needed, structured for Google and AI search, and connected to your forms, calendar, and an AI assistant if you want one.
We also handle launch, redirects from your old site, and conversion tracking.
Do you create social media content?
Yes. We plan, create, and publish your Facebook and Instagram content every month. AI helps us produce faster, and our team reviews every post so it reflects your voice.
You approve the calendar in advance. We can also include your own project or client photos.
Working with us
Which industries do you serve?
We work with local service businesses: contractors and construction, hair salons and barbers, beauty and esthetics, insurance brokers, and other businesses serving local customers.
Each industry has its own AI use cases. For example, a salon benefits from Instagram booking, a contractor from quote qualification.
Where are you located and do you serve clients outside Laval?
Our office is in Laval, at 4589 Desserte Nord Autoroute 440. We serve clients in Laval, Montreal, the North Shore, and elsewhere in Quebec, in person or remotely.
Most work happens remotely, but we're always happy to meet in person.
How much do your services cost?
Our marketing packages and AI integration projects are quoted individually. Pricing depends on your services, the tools to connect, and the scope of work; you receive a proposal before work begins.
Ad budgets (Google, Meta, TikTok) are paid directly to the platforms and are separate from our management fees. The initial audit is free with no commitment.
Is there a contract?
Your proposal sets out the services, agreement duration, and payment terms. You can review them and ask questions before making a commitment.
Exact terms, including cancellation notice, are presented before we start.
How do I get started and what happens in the free audit?
Fill out the form, call us, or message us on WhatsApp. We arrange a conversation to review your online presence, understand your priorities, and identify practical opportunities to use AI.
You get concrete, prioritized recommendations with a cost estimate. No obligation to sign.
Request the free audit →Still have questions? Chat on WhatsApp
How do you report results?
Every month you get a simple report showing what matters: calls, leads, appointments, reviews, and cost per lead, along with our actions and next steps.
We meet regularly to go over it. You have direct access to the people doing the work.
Let's grow your business.
Talk to a real person on our team in Laval. Fast response, no commitment.